In today’s “Now Economy”, consumers demand highly relevant and hyper- personalized experiences as they interact with brands on a multitude of devices and channels, expecting a seamless shopping journey. Whether you’re implementing an omni-channel strategy or embracing machine learning, insight-driven organizations must consolidate and analyze the customers real-time and historical data from all engagement channels, in the moment.
Surveys have shown that businesses that adopt omni-channel strategies achieve 91% greater year-over-year customer retention rates compared to business that don’t.
Speed and uptime are also critical in today’s competitive millisecond digital environment In fact, recent studies indicate that 47% of online shoppers expect web pages to load in two seconds or less and are 88% less likely to return after an unpleasant experience.
Your site and services must not only be prepared for peak traffic on holidays and for special promotions like Black Friday, but also provide personalized promotions for optimized business results.