Implementing Customer 360 with a Data-Centric Strategy

Customer 360 offers a holistic view of the customer allowing teams to gain instantaneous visibility of customer data. With immediate and accurate customer information at their fingertips, customer service, sales and support teams can be super responsive and provide a personalized and satisfying customer experience.

Implementing Customer 360 relies on a data-centric strategy. It requires organizational buy-in since teams, lines of business and divisions need to share data with each other. It also requires the underlying technological and operational solutions that enable data silos to be broken down, enabling data sharing.

Considerations for achieving Customer 360

  • Real Time Data integration: how to integrate data from numerous and disparate systems of record (SoRs)
  • Security: how to implement data governance frameworks and robust security measures
  • Data sharing and delivery: how to enable data sharing and the delivery of data services among teams
  • Performance and scale: how to handle increasing data volumes from diverse data sources that safeguard the organization from data bottlenecks and other performance and availability issues.

Smart DIH: Enabling a 360 view across siloed data stores and SoRs

Smart DIH decouples applications from diverse and disparate SoRs and replicates operational data into a low-latency, high-performance layer that continuously supplies digital applications with fresh data in real-time. Data is delivered in real-time to apps and services via data microservices over a low-code wizard.
 
To gain and maintain a competitive edge, organizations need to offer new, innovative services.
Implementing Customer 360 with a Smart DIH that is augmented with machine learning capabilities offering organizations a unified view of their business entities, with infrastructure that is oriented to building customer centric applications in days rather than weeks.

Learn more about implementing Customer 360 in your organization

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How does Smart DIH enable business continuity throughout the legacy modernization process?

Personalized services

Introduces new, personalized services in days instead of weeks with Smart DIHs Service Creator framework.

Consistent data

Powers frictionless customer journeys with consistent data across all digital channels exposed as data microservices.

Improved strategic decisions

Unified, real-time, view enables strategic decisions that have a meaningful impact on the companyโ€™s operations.

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