INDUSTRY SOLUTIONS

Retail and eCommerce

Create Offers Quickly & Consistently Across Retail Channels With Data Driven Innovation

Many retailers are constrained by layers of aging, outdated and siloed backend systems. Others have grown through M&A and developed ecommerce portals in parallel to their brick and mortar footprint on different systems. The result is a highly complex network of segregated backend systems which is unable to provide the end-to-end data access, visibility and coherence required to innovate new offers consistently across all retail channels. This technical debt limits retailers’ ability to respond to market demands and innovate agilely in a responsive, flexible way.

Smart DIH: Driving Agility at the Edge

Smart DIH is an operational data hub that allows retailers to sidestep the constraints of fragmented, aging backend systems and develop new offers agilely at the edge over a central data innovation platform.

Smart DIH consolidates data and business logic in real-time from multiple back-end systems into a low-latency, scalable, high performance data layer that exposes data APIs directly to retail front end channels. This decoupled, event-driven architecture, combined with low code data APIs, enables IT teams to respond rapidly to requests for data APIs from business teams eager to launch new offers across multiple channels as quickly as possible.

Smart DIH offers an innovation platform built for business agility:

Drive revenue by enabling the speedy release of new offers across all retail channels in hours

Easily develop and launch new offers at the edge over consolidated real-time operational data and business logic
Integrate data APIs with front-end apps, across all retail channels, in hours
Reduce reliance on legacy systems by developing new offers at the edge

Ensure a consistent digital experience across all channels

Offer a harmonized responsive shopping experience across all retail channels and regions
Roll out and replicate new offers across all retail channels efficiently and consistently by running business logic on consolidated operational data over a central innovation platform.

Scale to meet shopping peaks

support millions of concurrent transactions and users
Scale your IT footprint to meet business demands and address shopping peaks
Prevent overload by reducing the number of API calls to backend systems

Case Studies

Want to see how SmartDIH can supercharge your business? Schedule a live demo and see just how quickly you can deliver data APIs to a retail front end.

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Elevating Customer Loyalty Programs Through Digital Transformation

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