Industry Solutions

Telecommunications

About

Deliver on the Promise of a Perfect Customer Experience, IoT and more in the Age of Digital Transformation

In today’s hyper-competitive digital world, competitive differentiation and staying ahead of customer expectations presents great challenges. Achieving strategic goals requires aggregating every piece of data to proactively predict and manage network anomalies, understand customer trends, ensure customer-centricity and gaining new revenue streams from 5G.

InsightEdge powers real-time AI and machine learning on streaming data enriched with historical data for insight-driven initiatives. With this capability service providers can create the perfect customer experience while simplifying the big data and analytics infrastructure. By leveraging advanced real-time analytics, customers re routed automatically to the correct agent, improving the customer experience and streamlining the cost to serve. Moreover, customer engagements are optimized based on transactions, as well as online and in-store activities, and data input from the desired sources to prevent churn and create sales opportunities.

For IoT solutions, InsightEdge, a distributed in-memory real-time analytics platform, allows you to take full advantage of the huge amounts of streaming data, unifying fast-data analytics, artificial intelligence, and real-time applications at the edge cloud. Data is efficiently ingested and analyzed at the edge, reducing complexity and scaling to the real-time needs of the business.

Benefits

INTELLIGENT MILLISECOND CALL-SESSION ROUTING

Gone are the days of customers having to restate their need over and over, being routed from one agent to the next. Now, with deep learning and predictive analytics, service providers can route calls to the correct agent, reducing customers’ average waiting time and providing a seamless experience.

InsightEdge, unifies AI & ML  with transactional processing in a single in-memory real-time analytics platform which powers advanced analytics on massive amounts of data to effectively run deep learning analytics to automatically route calls to agent with the most relevant skills and knowledge.

FRAUD AND RATING SCALE-UP

Even in most cases where fraud is detected, it tends to be too late, resulting in direct revenue loss and additional OPEX. However, by being able to analyze records in real time, service providers can detect call fraud in time, stopping it from impacting costs to customers and avoiding the detrimental impact it can bring to the customer experience.

With streaming CDR analytics and machine learning service providers can identify key performance metrics and be able to search and filter data found in every call detail or call management record.

Streaming analytics of real-time data enriched with historical data,  enables accurate and immediate detection of suspect call activity based on data streams such as switch logins, IP spoofing events, unusual call destinations, and unusual call usage patterns.

InsightEdge can also deliver real-time rating at scale, while persisting aggregated rating information continuously through to the core billing platforms. This way rating processes can be scaled up to optimize the relevant business processes.

LEVERAGE IoT DATA AT THE EDGE CLOUD

IoT introduces huge amounts of data that, when used correctly, can help improve prediction and enable proactive actions to improve every aspect of the business, from operations and customer care to marketing and sales.

As IoT data streams grow and more and more advanced analytics are required for business insight, there is also the need for faster and smarter data ingestion, aggregation, and transformation. InsightEdge unifies real-time AI and ML with transactional processing, in an in-memory platform that  can seamlessly scale with the demands of IoT.

Service providers can leverage the platform at the Edge Cloud, where IoT data  is instantly analyzed and acted upon. The data can also be filtered before it is stored and processed in the data center.

GAIN AN ACCURATE 360-DEGREE VIEW OF THE CUSTOMER

In today’s world of constantly changing customer needs, service providers are seeking to better understand customers, their needs, preferences, and intents. If they don’t provide a relevant and timely customer experience, the competition will gain significant ground.

To fully understand the customer they need to aggregate data from multiple and disparate data sources. And, while they do have access to mounds of customer data, this doesn’t always add up to a unified, 360-degree, accurate view of the customer. With the unification of AI & machine learning with transactional processing in the InsightEdge platform, real-time and historical data, is aggregated and analyzed in the moment, to optimize real-time customer-centric decisions and actions.

The results include hyper-personalized engagements that are finely attuned to the needs of every customer, a more effective care operation with a lower cost to serve, and more successful marketing promotions and campaigns.

Case Studies

Anomaly Detection
Automatic Call Routing Leveraging Deep Learning