As mobile shopping, omnichannel retailing, and demand for a personalized customer experience grow, retailers more than ever need to be able to connect the dots from the mounds of data that their customers and systems are generating. But they are facing multiple challenges due to the limits of the scalability and performance of their data infrastructure. It is difficult, yet critical to know, for example, whether customers visited the company website before they walked into the retail store. It is likewise critical to know what their preferences are, or what they are posting about the business to their social circles.
Moreover, there is also the challenge of tracking inventory in real time and being able to predict orders and shipment logistics to maximize service.
To address the needs of today’s digital customers, an online business needs to be always on, always available, and transactions need to be processed at the speed of customer demand. With InsightEdge, a highly scalable in-memory real-time analytics platform, retailers and CPG firms can capture real-time data in-store to help automate planning, and create more accurate forecasts, going beyond retrospective data analytics. This way, they can guarantee a smooth, consistent customer experience, regardless of the amount of traffic on the website, with an always-on infrastructure that will scale to ever changing needs.
To complete the experience, you can assure that the right items are in stock at the right time by optimizing the digital supply chain, and when your customer decides to purchase, you can detect fraud at the time of payment before it happens and reduce risk for all involved.
Learn how InsightEdge is being used by retailers to become insight driven.