Location-based Marketing – A Retail Use Case
A leading department store retail chain offers exclusive and national brand apparel, shoes, accessories, beauty and home products with stores across the United States
Retail organizations not only want to improve their eCommerce traffic but also their business via Brick and Mortar shops. Traditional architectures have challenges supporting hundreds of thousands of users and promotions. This customer wanted to shift to modern architectures is via a transitional strategy.
The customer also wanted to implement machine learning and analytics for location-based advertising in order to provide its customers with location-based recommendations in real-time.
With GigaSpaces’ in-memory real-time analytics platform, this customer was able to increase in-customer visits to stores, in purchase volume (in $) for coupon-based customers, and in coupon usage (in %) by customers.