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Gartner Hype Cycle season is in full swing! GigaSpaces mentioned in three 2024 Gartner Hype Cycles

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Gartner Hype Cycle season is in full swing! GigaSpaces mentioned in three 2024 Gartner Hype Cycles

Danna Bethlehem Coronel
August 6, 2024 /
5min. read

GigaSpaces recognized as a Sample Vendor for the Digital Integration Hub category in the Gartner® Hype Cycle™ for for Revenue and Sales Technology, 2024, Hype Cycle for Banking Product and Service Innovation, 2024 and Hype Cycle for Application Architecture and Integration, 2024

The reliance of digital apps on real-time data is driving convergence between data and application integration. For digital initiatives to success, ‘data suppliers’ and ‘data consumers’ must work tightly together. Both data teams and app developers can build on innovative approaches to achieve the agility and rapid responses needed to ensure efficient delivery of data APIs from multiple data sources to front end apps. 

This is where Digital Integration Hubs like GigaSpaces come into the picture. 

Data teams know that traditional data-integration patterns often face performance and scalability issues resulting from excessive workloads and API calls initiated by frontend apps against backend systems. Their top priority is to protect backend systems and ensure data availability. 

Software developers, for their part, want to ensure they have continuously ready and available data to drive their digital initiatives, as well as easy access to data APIs. 

Rounding the picture are integration teams who want to simplify integration patters and reduce data interdependencies as well as the risk of cascading failures each time a new integration is implemented.

According to Gartner, “Digital integration hubs for sales provide low-latency, high-throughput API- or event-based data access by aggregating and replicating multiple system-of-record (SOR) sources. Sales force automation (SFA), sales enablement and other tools access a data management layer that synchronizes with the SOR via event-driven patterns. Digital integration hubs enable scalable, 24/7 data access, reduce workloads on the SOR and improve business agility. ”As stated by Gartner, “A digital integration hub empowers sales teams with real-time access to customer data, orders, inventory, pricing and so on from diverse sources. It lowers SOR costs and minimizes API fees to SaaS providers. Additionally, it enables 24/7 operations, enhancing customer experience through self-service, digital commerce and loyalty.”With this pattern, the number of integrations drops, since services are developed over consolidated enriched data, reducing direct calls on backend systems.

As noted by Gartner, the drivers of DIH includes: 

  • DIHs can help organizations lower operational costs by reducing the high workload generated in SORs by digital application requests.
  • By enabling data to be stored locally, DIHs reduce the API-limit fees paid to SaaS providers and the number of calls that need to be made to SaaS providers.
  • DIHs can help deliver a more responsive and data-rich user experience than traditional integration architectures, leading to improved customer satisfaction.
  • Using a DIH can accelerate the transition to composable business, digital and API economy by maintaining an up-to-date picture of fast-changing data needed to support a comprehensive set of APIs and events.
  • DIHs give digital teams greater flexibility in building new offerings by enabling them to access any data in the hub without needing to involve the SOR teams.

Additionally, Gartner states that “A DIH enables scalable, 24/7 data access, reduces workloads on the systems of record (SORs) and improves business agility. Organizations can reap additional value by using a DIH in analytics, data integration and composition scenarios.”

The Hype Cycle for Application Architecture and Integration and other Hype Cycle reports are available to Gartner subscribers on the Gartner website.

Gartner, Hype Cycle for Revenue and Sales Technology, 2024, Guy Wood, Adnan Zijadic , 17 June 2024

Gartner, Hype Cycle for Banking Product and Service Innovation, 2024, Mary Yan, 30 July 2024

Gartner, Hype Cycle for Application Architecture and Integration, 2024,  Andrew Comes, Wei Jin, 30 July 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and HYPE CYCLE is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Tags:

data architecture digital integration hub
Danna Bethlehem Coronel

Director of Product Marketing

With more than 10 years’ experience in product leadership roles, Danna Bethlehem currently leads product marketing for GigaSpaces, focusing on GTM for the company's data platform and data hub solutions. Prior to joining GigaSpaces, Danna headed product marketing for authentication and access management solutions in Thales where she contributed to the evolution of the company’s IAM solutions, from MFA, through cloud-based authentication and access management-as-a-service. Over the years, Danna has held product leadership positions in several Israeli startups ranging from financial services to cyber-security.

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