Amazon Found Every 100ms of Latency Cost them 1% in Sales

By |2022-08-30T13:46:00+00:00January 20, 2019|

10 years ago, Amazon found that every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition. [...]