omni-channel

Delivering the Ultimate Omnichannel Experience with Unified Transactional and Analytical Processing Platforms

By |2020-09-29T12:27:39+00:00April 30, 2018|

In today’s “Now Economy”, consumers demand highly relevant and personalized experiences as they interact with brands on a multitude of devices. As their expectations increase, an omnichannel strategy becomes mission-critical for organizations. According to a recent study, 47% of customers would switch to a competitor within a day of a [...]

Patterns of Real-time Omni-channel Commerce Architecture

By |2020-10-04T08:26:20+00:00March 9, 2015|

On any given day, a typical large-scale eCommerce infrastructure is witnessing thousands of transactions happening every second, and a substantial volume of customer data being analyzed and stored. Large volumes of data such as purchasing path history, shopping cart snapshots, and externally integrated profiles are typically persisted in a Big [...]