With savvy, empowered smartphone shoppers on the rise, decreasing customer attention, and a critical need for a more personalized cross-channel shopping experience, leading retailers are constantly challenged by the inexorable convergence between the online and offline shopping worlds of today. The omni-channel phenomenon is now critical to the future success of all retail companies. While much has been spoken about the front-end shopping experience, the main challenge continues to be the systems and processes that need to be put in place to enable the complete omni-channel customer experience. The key to such success is a cost-effective infrastructure that can optimally integrate all customer touch points.
This paper explains a field-proven strategy on how in-memory computing with the GigaSpaces XAP platform can help integrate a retailer’s core commerce technologies to ensure that their customers have the ability to shop as they wish, ship their purchase in the most convenient way, and ultimately, give retailers the flexibility to fulfill customer demands across any channel.