British American Tobacco

When BAT tried to replace its monolithic field order management system with one based on a three-tier relational model, it found the costs prohibitive. So the company switched to grid computing utilizing the GigaSpaces platform. Now 15 entry-level servers do the same work as the much larger computers they replaced – for the same capital investment – but twelve times faster!

British American Tobacco is the world’s second largest quoted tobacco group. With more than 300 brands in the portfolio, BAT makes the cigarette chosen by one in seven of the world’s one billion adult smokers. BAT has leadership in more than 50 of the 180 markets where it does business. The Group has 81 cigarette factories in 64 countries and employs more than 90,000 people worldwide.